Bristol Business Association is Ready, Set to Succeed
by Cate Murway
"Learn from the past, set vivid, detailed goals for the future, and live in the only moment of time over which you have any control: now." Denis Waitley
Pennsylvania ranks as the fifth most-visited state, attracting more than 140 million visitors a year, making tourism a vital and valuable industry. Historic Bristol on the Delaware is focused on strategic, targeted and effective marketing.
Heritage, culture and history are economic development assets and in small towns, people are always the most important resource.
History is made every day.
The Bristol Borough Business Association diligently continues to promote the town and its businesses and attract consumers and entice new businesses to the Borough by developing a big picture perspective. The BBBA businesses collaborate and contribute in meaningful ways, networking with likeminded people.
Each company offers its distinctive vibe to the convergence of information and communication, bringing everyone’s talent to the table to address critical community issues.
This committed group of local entrepreneurs is willing to work hard for the community’s interests and unselfishly inject a new dose of energy into the town.
Special attention is paid toward forging partnerships and integrating newcomers into the area. Newcomers, including young leaders, bring a fresh perspective and innovative vitality. The BBBA maintains momentum, invigorates volunteers and donors, convinces skeptics and, most importantly, keeps the focus on the vision or the goals established in the community’s strategic plan.
The goal is to create an infrastructure that attracts even more young, resourceful and civic-minded residents to our beloved town with its prominent cultural and heritage assets.
The BBBA also communicates and celebrates success.
Supporting entrepreneurs is a long-term and transformative economic development strategy.
Steven J. “Steve” Corleto, proprietor of the Mill Street retail stores, Barking Spyder Board Shop and Steve’s Tees, Awards and DeSigns has been appointed President of the Bristol Borough Business Association. He is conscientiously working on spotlighting both what’s new and what’s working, truly mindful of the BBBA digital footprint that reflects a mixed bag of informative, educational, thought-provoking, fun, friendly, and positive communication.
Bucks County, the county's tourism promotion agency, celebrated National Tourism Day by surpassing the $1 million mark in its tourism grant program. Since its inception in 2008, this program has awarded more than $1.2 million to 54 different agencies. Twenty-three groups shared in $140,000 in the latest round and Steve applied for a grant and received $2,000 designated for use for tourism, to create or expand new and innovative programs that complement the state's tourism promotion efforts. This may include advertising campaigns, public relations strategies, online marketing efforts, and Web site development.
Steve is dedicated to the revitalization disciplines and powered by big ideas.
Who doesn’t love free food?
“Like” the newly designed Bristol Borough Business Association Facebook page.
Each Thursday every week for 26 weeks, a $50.00 gift certificate, valid at any BBBA member restaurant, will be awarded to a BBBA Facebook friend.
Keep checking back and enter every week, since each new week will have its unique pool of entries from which the winner will be drawn.
Refer ten friends and you will receive an additional entry in the $50.00 dinner drawing.
The BBBA most recently selected one of their Facebook friends to receive a FREE pair of tickets for the premiere of the new marketing DVD, "Discover Us", held on May 29th at the Bristol Riverside Theatre.
Strong partnerships and visionary leadership are necessary ingredients for success and people who think across boundaries come up with great ideas!
Steve Corleto doesn’t wait for the perfect moment. He takes the moment and makes it perfect! He contacted the Parx Casino on Street Road in Bensalem requesting that the BBBA businesses be included and advertised on the Parx community partnership page on their website. The region's most spectacular and thrilling gaming and entertainment destination is making headlines and attracting thousands of guests daily. The BBBA, with no participation fee, has become one of their respected community partners.
This joint endeavor has the ability to drive traffic, build business, and all ventures providing a value to the community are paramount.
The Parx communications include local and regional print advertising, 700,000+ piece direct mailers, website exposure with over 150,000 local unique visitors monthly, an e-mail blast distribution and social media.
Any BBBA business in the community is invited to give a discount to Parx player or employee Xclub card-carrying members.
Strategies typically associated with community development are analogous with actions designed to produce economic outcomes.
25,000 to 30,000 people a week go through the Parx Casino.
According to the BBBA President, Bristol on the Delaware is progressing onto a “large positive digital footprint, encouraging people to come down and experience what the Borough has to offer”.
Contact Penny at the BBBA office for your free MADE IN THE USA window cling that proudly announces, “We honor Parx cards here”.
You must show your Xclub card at the time of your Borough visit to obtain the advertised discount or promotion.
The benefits of a BBBA membership, with a nominal $300.00 fee, includes advertising discounts and bulk advertising for your business and complimentary use of the BBBA office window to display your goods and services. There is also signage available along US Route 13 for the "Member of the Month" and discounts from other associate merchants as well as free access to Mill Street for certain events, for any member not already located on Mill Street.
The office also provides a hub for the plethora of Borough activities.
Steve is investigating any other opportunities to promote the BBBA businesses, to increase overnight stays, expand regional marketing, and attract new visitors.
Future prosperity requires strategies that build on the assets, needs and desires of historic Bristol on the Delaware.
Bristol Borough Business Association
131 Mill Street
Bristol, PA 19007
215.788.4288
Recommend a “Spotlight”. E-mail vjmrun@yahoo.com
